XIAMEN, China — In October 2026, kk.home Dinghao formally disclosed the retail terminal support system it has built over 23 years. Founded in 2006, Dinghao has established an intelligent production base of nearly 40 mu (about 30,000 m²) in Jiaomei, Longhai, Zhangzhou, Fujian Province, and has successively set up branches and factories in Bangkok and Chiang Mai (Thailand) and Kuala Lumpur and Johor Bahru (Malaysia), serving customers nationwide and across Southeast Asia. The newly publicized support system represents a systematic opening of the factory's direct-operation capabilities to its franchise terminals.
One-stop new-store opening support: six services that turn "opening a store" into a handover-ready experience.
To address franchisees' biggest concerns at launch, kk.home offers six integrated services: (1) Free design schemes — headquarters provides professional store design to help partners build their ideal space; (2) Store installation — complete equipment and material installation solutions; (3) Store welfare subsidies — comprehensive support covering property rent and launch-phase costs; (4) Acceptance inspection & rapid operation kickoff — helping stores pass acceptance smoothly, shorten the investment cycle and begin business fast; (5) Opening-event support — planning, on-site execution guidance and resource assistance; (6) Store staff training — developing the store team on all fronts to ensure efficient operation after opening.
Systematic terminal training center: making "knowing how to sell" a team-wide standard.
Dinghao Whole House Customization runs a professional training system, with training teams covering every franchise region nationwide. The center focuses on four modules: recruitment standards for store staff, guiding partners to build a talent-selection mechanism that matches the brand; team building and management, moving stores from individual heroics to team coordination and lifting overall management; professional competence training, offering step-by-step coaching from zero until staff can independently handle customer reception and strengthen sales combat power; and training-effect tracking and conversion — not just delivering training, but ensuring what is learned is applied on the floor, turning training into real operational capability.
360° operational assistance: moving marketing professionalism onto every store floor.
The kk.home team brings professional creative planning and efficient communication power to bear on continuous terminal empowerment. The 360° support forms a closed loop: special promotions and monthly event planning, delivering ongoing market campaigns to keep stores buzzing; in-store expert support and community-based targeted promotion, providing on-site strategy and execution help to deepen the neighborhood market; opening events and themed marketing, helping create high-impact launch celebrations; advertising-placement guidance and seminar marketing support, lifting brand voice and sales conversion through diversified channels; and brand co-activation and cross-industry alliance development, creating more sales opportunities and brand-exposure scenarios.
Meanwhile, kk.home upholds high-standard design and an innovation mindset, continuously refining its service system based on deep market insight, pursuing three-dimensional strategic marketing and steadily strengthening brand image and market influence. Anchored on a unified Store Identity System (SI), the brand ensures consistent style and standardized brand presentation across all terminals nationwide — building sharp brand recognition while safeguarding the high quality and long vitality of the brand throughout its promotion.
Omnichannel traffic-driving platform: acquiring customers online and offline at the same time.
On the customer-acquisition side, kk.home has built a full-spectrum communication and traffic platform: Online traffic with offline delivery (O2O model), driving order sources for stores through promotions on e-commerce platforms; a self-media matrix, building brand communication strongholds on mainstream platforms including Weibo, WeChat, Xiaohongshu (RED) and Douyin, with sustained content marketing and exposure; internet soft PR, partnering with authoritative media such as Sina Home, NetEase Home, Tencent Home and Sohu Home; and full-coverage offline advertising — large outdoor highway billboards, LED displays and roadshows — broadly reaching end consumers.
A transparent four-step franchise process.
Prospective partners complete the partnership in four steps: Step one, franchise preparation — getting to know the Dinghao brand, confirming requirements and selecting the preferred city; Step two, franchise application — completing a detailed intent form and holding in-depth discussions with the regional manager to confirm cooperation; Step three, on-site inspection — the regional manager provides a comprehensive site-visit service with professional recommendations; Step four, agreement reached and contract signed — once both parties reach alignment, the franchise contract is formally signed, and franchisees enjoy the full factory-direct support package.
The kk.home service hotline is 0592-5990200. The Thailand office is located at 139/111 Kheha Rom Klao Road, Min Buri, Bangkok 10510; the factory sits at No. 311, Fanrenmiao, Fujing Village, Jiaqi Industrial Park, Lingang South Road, Jiaomei Town, Longhai, Zhangzhou, Fujian; and the showroom is at No. 1, Aoguan Community, Maqing Road, Haicang District, Xiamen. Dinghao states that it will continue to hold fast to its belief — "there are only eternal questions in management, never a final answer" — growing together with its terminal partners and upgrading its corporate culture and brand strength in step with them.
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